September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator.
In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects for Canadian and US clients are conducted to specifications and within expected time frames.
With ten years of marketing research, leadership, and management experience, Marissa brings to Canadian Viewpoint Inc extensive knowledge of focus groups, online bulletin boards, ethnographies, recruit to online, telephone research, and IDIs. In her previous roles at Research House, Marissa was responsible for briefing and training telephone interviewers, as well as managing the phone room including outsourcer management, client relationships, and managing quality control.
“Given her long history of expertise with telephone and other offline methodologies, we’re pleased to have Marissa join our team,” says Jason Zweig, VP, Canadian Viewpoint. “Offline research continues to be highly sought after, and it’s important to us that our clients benefit from working with people who have direct skills in that area. Marissa will be able to help our clients with the overall management of telephone and other offline methodologies as well as guide them through the most detailed questions they might have.”
Canadian Viewpoint is an MRIA Gold Seal field and data collection company that specializes in English and French Canada. Our offline and online services include sample, programming, hosting, mall intercepts, pre-recruits, central location recruitment, mystery shopping, site interviews, IHUTs, sensory testing, discussion boards, CATI, facial coding, and other innovative technologies. Learn more about our services on our website.
Jason M. Zweig – Vice President