Author Archives: CanView Team

What is the most important component of a market research project?

Depending on how you break down the steps of the research process, there is a multitude of extremely important steps. And each one seems just as important as the last. Let’s review each of the steps to identify which one … Continue reading

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When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading

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The Pros and Cons of Telephone Research

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading

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Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

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The impact of Quebec and Ontario demographic differences on research design

By Kim StorerSome Canadian statistics are pretty easy to guess especially if you’re a resident.Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. On the … Continue reading

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Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator.In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects for … Continue reading

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What is a GenPop market research study?

By Lisa WrightYou might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror those … Continue reading

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Is that in-person interview part of a quantitative or qualitative study?

By Sasha HaigThis article originally appeared on the Canadian Viewpoint blog.Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you?One of the tricky things about research is that knowing whether someone … Continue reading

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Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

August 31, 2017, Markham: Sasha Haig has joined the Markham office of Canadian Viewpoint team as Account Manager.In this role, Sasha will be responsible for building solid relationships with US and Canadian clients, and helping them solve their online data … Continue reading

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