Author Archives: CanView Team

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Leave a comment

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Leave a comment

Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Remember these?Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape.It’s almost … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Tim Horton’s and Hockey: Staying true to your brand’s mission

If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on Tim Horton’s and Hockey: Staying true to your brand’s mission

WIRe is coming to Canada! (See you in Toronto!)

For nearly twelve years, we’ve watched Women in Research hold mixers, run movie screenings, and host fabulous speakers in places like Austin, Mexico City, Paris, and Sydney. We’ve watched as researchers around the world, men and women, old and young, … Continue reading

Posted in Market Research | Tagged , , , , | Comments Off on WIRe is coming to Canada! (See you in Toronto!)

An ounce of fatigue prevention is worth a pound of data quality

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on An ounce of fatigue prevention is worth a pound of data quality

Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Up until recently, Five Guys, a popular burger store with more than 1500 locations, conducted ZERO advertising and marketing campaigns. They value the customer experience so highly that they send mystery shoppers to every location twice a week. That’s a … Continue reading

Posted in Market Research | Tagged , , | Comments Off on Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Research and Analytics Dashboards: Creating quality visualizations

In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories.In this … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Research and Analytics Dashboards: Creating quality visualizations

Establishment of a New Industry Association for Research Agencies

—Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms—TORONTO, August 31, 2018—On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association for … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Establishment of a New Industry Association for Research Agencies

Research and Analytics Dashboards: From Idea to Design

As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on Research and Analytics Dashboards: From Idea to Design