Market research hinges on gathering data from a sample population that must represent a diverse audience. When a sample is not representative, it can lead to incorrect results and has ethical consequences. For the past 40+ years, we have ensured […]
The pandemic has disrupted our lives for the past two years. It has forced us to ask and answer questions about our priorities and plans. Last year we focused on the resumption of growth and had to rewrite our strategies […]
Designing an effective questionnaire requires more than just using the right words. While it is essential to ask the right questions, it is also crucial to avoid making design mistakes that could bias the results. Developing survey research takes time, knowledge, and skills. Anyone who writes survey questionnaires wants to be rewarded with high response rates. And you might ask, how does one reduce […]
One of the key elements of any website or app is the call to action (CTA) buttons. CTAs are commonly used throughout any page, whether your objective is to have your users fill out a form, read your posts, or purchase from your site. […]
According to Harvard Business School, there are over 30,000 new products introduced every year, and 95 percent fail. Why do products fail so frequently? How do you make sure your product stands out? For decades, researchers have studied consumer behaviours through different methods, such as online and telephone surveys, in-person interviews, in-home usage […]
Canadian Viewpoint named as one of GRIT’s TOP 50 Most Innovative Companies. We’re thrilled to announce that Canadian Viewpoint has been ranked #8 on the 2021 Greenbook Industry Trends (GRIT) Report TOP 50 Most Innovative Companies list in the Field Service suppliers category, jumping 11 spots versus last year. To be named […]
Diversity, Equity, and Inclusion “DEI” is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to […]
As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last […] Read more >
Market research no longer only focuses on surveys, focus groups, and direct customer feedback. With the rise of innovative technologies, marketers are able to analyze the environmental cues that cause the shopping behaviors online and in person. Harvard Business School professor Gerald Zaltman in his latest book, How Customers Think: […]
The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new […]
