Category Archives: Market Research

From bikes to cars to planes: 3 of the best brand activations in the transportation industry

By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off

What products work well for the IHUT research methodology?

By Kim StorerYour imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home.Consumables: It doesn’t matter if a product needs to stay frozen … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off

Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

PRESS RELEASEAugust 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development.In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies available to … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off

What are the disadvantages of the IHUT research methodology?

By Kim StorerIt’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose a … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off

What are the advantages of the IHUT research methodology?

By Kim StorerMarket researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits.Touchy feely products: It’s always … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off

How high will you climb to measure your brand activation?

By Jason ZweigThis article originally appeared on the Canadian Viewpoint blog.What do you call a 120-foot tall rock climbing wall in the middle of New York city’s Times Square? Why naturally, it’s a brand activation for Toyota Rav4, a compact … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off

What exactly is the IHUT research methodology?

By Kim StorerIf you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound to … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off

Bigger is better and other myths about research panels

By Sasha HaigOne of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential components.Who … Continue reading

Posted in Market Research | Tagged , , , , | Comments Off

7 ways to reduce your research costs

By Carol UdellGood quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary.1)   Broaden your target groups. It’s nearly always cheaper to run research with the general … Continue reading

Posted in Market Research | Tagged , , , , | Comments Off

What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off