Category Archives: Market Research

Communication isn’t a carefully crafted questionnaire

By Jason Zweig         How much do you like this product? 2 out of 5         How likely are you to recommend this product? 5 out of 5         How satisfied were you with … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off

Hello Marketing Research World!

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off