Category Archives: étude de marché

(English) Full Service or Specialized Service: Which research provider is right for you?

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(English) Cannabis in Canada: Planning a wise communication strategy

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(English) Product Packaging Trends for 2018: 6 ways to be truly authentic

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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

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See you at the Insights Association GLC Winter Conference

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading

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A Plan for Change: Market research goals you can actually accomplish this year

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that … Continue reading

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Why would anyone use a biased snowball sample for legitimate research?

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading

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4 Things to Consider When Choosing the Right Qualitative Research Recruiter

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next … Continue reading

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Client Showcase: Van der Pop’s Women and Weed Survey

In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to … Continue reading

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7 Tips to Update Your Brand Tracker

Every year, we end up with the same task. Do a quick update of every annual tracker and get it into field – now! But really, a quick update should actually be a careful and thorough update. By ensuring the … Continue reading

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