Tag Archives: analysis

Client Showcase: Van der Pop’s Women and Weed Survey

In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to … Continue reading

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Is that in-person interview part of a quantitative or qualitative study?

By Sasha HaigThis article originally appeared on the Canadian Viewpoint blog.Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you?One of the tricky things about research is that knowing whether someone … Continue reading

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What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading

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How to ask gender, age, employment, and income questions on self-completion surveys

By Sasha HaigDemographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the … Continue reading

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