Tag Archives: customer

Thank you, Teachers, for getting kids interested in the marketing research industry

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading

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When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Stories from the Research Field Director: It’s raining turkey jokes!

By Kim Storer What key won’t open any door? A turkey!  [Tweet this bad joke!] Why did the turkey cross the road? It was the chicken’s day off!  [Tweet this bad joke!] Where do you find a turkey with no … Continue reading

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