Tag Archives: disadvantages

What are the advantages of the IHUT research methodology?

By Kim StorerMarket researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits.Touchy feely products: It’s always … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Leave a comment

What exactly is the IHUT research methodology?

By Kim StorerIf you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound to … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Leave a comment