Tag Archives: fieldwork

What are the advantages of the IHUT research methodology?

By Kim StorerMarket researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits.Touchy feely products: It’s always … Continue reading

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How high will you climb to measure your brand activation?

By Jason ZweigThis article originally appeared on the Canadian Viewpoint blog.What do you call a 120-foot tall rock climbing wall in the middle of New York city’s Times Square? Why naturally, it’s a brand activation for Toyota Rav4, a compact … Continue reading

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What exactly is the IHUT research methodology?

By Kim StorerIf you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound to … Continue reading

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7 ways to reduce your research costs

By Carol UdellGood quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary.1)   Broaden your target groups. It’s nearly always cheaper to run research with the general … Continue reading

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What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading

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Top 5 tips for writing a questionnaire people will want to answer

By Sasha HaigEveryone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. Fortunately, … Continue reading

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When Smell-O-Vision lets you down, a sensory test will cheer you up!

By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and … Continue reading

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Stories from the Research Field Director: It’s raining turkey jokes!

By Kim Storer What key won’t open any door? A turkey!  [Tweet this bad joke!] Why did the turkey cross the road? It was the chicken’s day off!  [Tweet this bad joke!] Where do you find a turkey with no … Continue reading

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What do Zara, Emma Stone, and Mall Intercepts Have In Common?

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it … Continue reading

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Hello Marketing Research World!

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading

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