Tag Archives: focus group

What are the key features of a perfect package test?

Creating effective packaging to display products on a shelf is not as simple as stuffing a few handfuls of macaroni into a plastic bag or a box. A great package is functional, accessible, attractive, unique in its own right, and … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , | Comments Off on What are the key features of a perfect package test?

Full Service or Specialized Service: Which research provider is right for you?

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , | Comments Off on Full Service or Specialized Service: Which research provider is right for you?

Cannabis in Canada: Planning a wise communication strategy

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off on Cannabis in Canada: Planning a wise communication strategy

Product Packaging Trends for 2018: 6 ways to be truly authentic

Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Product Packaging Trends for 2018: 6 ways to be truly authentic

Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , | Comments Off on Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

A Plan for Change: Market research goals you can actually accomplish this year

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on A Plan for Change: Market research goals you can actually accomplish this year

4 Things to Consider When Choosing the Right Qualitative Research Recruiter

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on 4 Things to Consider When Choosing the Right Qualitative Research Recruiter

Thank you, Teachers, for getting kids interested in the marketing research industry

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on Thank you, Teachers, for getting kids interested in the marketing research industry

Virtual reality is just fun and games. And market research.

For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Virtual reality is just fun and games. And market research.

Should I worry if a focus group participant contradicts themselves?

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on Should I worry if a focus group participant contradicts themselves?