Tag Archives: IHUT

What products work well for the IHUT research methodology?

By Kim StorerYour imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home.Consumables: It doesn’t matter if a product needs to stay frozen … Continue reading

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What are the disadvantages of the IHUT research methodology?

By Kim StorerIt’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose a … Continue reading

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What are the advantages of the IHUT research methodology?

By Kim StorerMarket researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits.Touchy feely products: It’s always … Continue reading

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What exactly is the IHUT research methodology?

By Kim StorerIf you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound to … Continue reading

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Stories from the Research Field Director: It’s raining turkey jokes!

By Kim Storer What key won’t open any door? A turkey!  [Tweet this bad joke!] Why did the turkey cross the road? It was the chicken’s day off!  [Tweet this bad joke!] Where do you find a turkey with no … Continue reading

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What do Zara, Emma Stone, and Mall Intercepts Have In Common?

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it … Continue reading

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Hello Marketing Research World!

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading

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