Tag Archives: interview

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading

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Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Remember these?Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape.It’s almost … Continue reading

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U&A&H&P: What are the key components to learn about consumers, customers, and category users?

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading

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Experiential Marketing 101: How to ensure the success of your brand activation event

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, … Continue reading

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Market Research Myths: Market research is questionnaires

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading

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Conducting research is easy… if you understand hundreds of cognitive biases!

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading

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Chunking: What shall we do with a questionnaire that’s too long?

You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading

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How to create great subject lines for email survey invitations

Ever since researchers realized that people could be invited to participate in research via email (wow, has it really been 20 years?), crafting effective subject lines has been an essential and tricky part of the research business.What is the right … Continue reading

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Full Service or Specialized Service: Which research provider is right for you?

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading

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A Plan for Change: Market research goals you can actually accomplish this year

I’m pretty tired of New Year’s Resolutions that are completely unattainable. Only an incredibly tiny minority of people ARE able to lose those 25 pounds, write in their mindfulness journal every day, or read a novel every month. With that … Continue reading

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