Tag Archives: Montreal

See you at the Insights Association GLC Winter Conference

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off on See you at the Insights Association GLC Winter Conference

Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off on Do you know: What are qualitative recruiters required to share with participants?

The impact of Quebec and Ontario demographic differences on research design

By Kim StorerSome Canadian statistics are pretty easy to guess especially if you’re a resident.Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. On the … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on The impact of Quebec and Ontario demographic differences on research design