Tag Archives: on-site

Thank you, Teachers, for getting kids interested in the marketing research industry

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off

When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , | 1 Comment

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off

Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off

The impact of Quebec and Ontario demographic differences on research design

By Kim StorerSome Canadian statistics are pretty easy to guess especially if you’re a resident.Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. On the … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off