Tag Archives: online data collection

What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading

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How to ask gender, age, employment, and income questions on self-completion surveys

By Sasha HaigDemographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the … Continue reading

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Top 5 tips for writing a questionnaire people will want to answer

By Sasha HaigEveryone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. Fortunately, … Continue reading

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Communication isn’t a carefully crafted questionnaire

By Jason Zweig         How much do you like this product? 2 out of 5         How likely are you to recommend this product? 5 out of 5         How satisfied were you with … Continue reading

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Hello Marketing Research World!

With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading

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