Tag Archives: open-end

Market Research Myths: Market research is questionnaires

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading

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Market Research Myths: Public data offers everything we need

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading

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Communication isn’t a carefully crafted questionnaire

By Jason Zweig         How much do you like this product? 2 out of 5         How likely are you to recommend this product? 5 out of 5         How satisfied were you with … Continue reading

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