Tag Archives: qualitative

When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading

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Is that in-person interview part of a quantitative or qualitative study?

By Sasha HaigThis article originally appeared on the Canadian Viewpoint blog.Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you?One of the tricky things about research is that knowing whether someone … Continue reading

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7 ways to reduce your research costs

By Carol UdellGood quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary.1)   Broaden your target groups. It’s nearly always cheaper to run research with the general … Continue reading

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