Tag Archives: quantitative

When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading

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What is a GenPop market research study?

By Lisa WrightYou might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror those … Continue reading

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Is that in-person interview part of a quantitative or qualitative study?

By Sasha HaigThis article originally appeared on the Canadian Viewpoint blog.Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you?One of the tricky things about research is that knowing whether someone … Continue reading

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What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading

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How to ask gender, age, employment, and income questions on self-completion surveys

By Sasha HaigDemographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the … Continue reading

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Top 5 tips for writing a questionnaire people will want to answer

By Sasha HaigEveryone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. Fortunately, … Continue reading

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