Tag Archives: recruitment

Chunking: What shall we do with a questionnaire that’s too long?

You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading

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Why are Twitter Polls a Bad Idea?

To be fair, we occasionally run Twitter polls. We’ve asked about brand trackers, personal use of cannabis, Thanksgiving food, and a variety of other research topics. Twitter polls are a fun way to encourage people to think about a topic, … Continue reading

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Which subway goes from Toronto to Vancouver?

Canada is a pretty great place to visit. We’ve got poutine, polar bears, igloos, maple syrup, and a whole lot of other stereotypes that are quite fun to chat about but not particularly relevant to most Canadians if you dig … Continue reading

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From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research … Continue reading

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Full Service or Specialized Service: Which research provider is right for you?

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading

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Cannabis in Canada: Planning a wise communication strategy

Cannabis is just a few months away from being legal for recreational use in Canada which means companies and brands will soon have to consider how it might interact with their current line of products and services.Would incorporating cannabis be … Continue reading

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Why would anyone use a biased snowball sample for legitimate research?

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading

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4 Things to Consider When Choosing the Right Qualitative Research Recruiter

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next … Continue reading

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Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading

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Should I worry if a focus group participant contradicts themselves?

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite … Continue reading

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