Tag Archives: Toronto

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off

Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off

The impact of Quebec and Ontario demographic differences on research design

By Kim StorerSome Canadian statistics are pretty easy to guess especially if you’re a resident.Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. On the … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off

Marissa Serrattan Joins Canadian Viewpoint Inc. as Project Coordinator

September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator.In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects for … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off

Press Release: Sasha Haig Joins Canadian Viewpoint Inc as Account Manager

August 31, 2017, Markham: Sasha Haig has joined the Markham office of Canadian Viewpoint team as Account Manager.In this role, Sasha will be responsible for building solid relationships with US and Canadian clients, and helping them solve their online data … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off

Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

PRESS RELEASEAugust 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development.In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies available to … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off

Stories from the Research Field Director: It’s raining turkey jokes!

By Kim Storer What key won’t open any door? A turkey!  [Tweet this bad joke!] Why did the turkey cross the road? It was the chicken’s day off!  [Tweet this bad joke!] Where do you find a turkey with no … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off