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Market Research Myths: Market research is questionnaires

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading

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Communication isn’t a carefully crafted questionnaire

By Jason Zweig         How much do you like this product? 2 out of 5         How likely are you to recommend this product? 5 out of 5         How satisfied were you with … Continue reading

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