A heatmap is a graphical representation of data where the value is colour-coded. Red represents areas that get the most interactions, and blue represents cold or less popular areas. Heatmaps enable you to collect data on any website and visualize it.

In the example below, we asked users to interact with a travel booking site, and we used our heatmap tool to understand their behaviour. For example, red colours show longer, more intense scrutiny, whereas green colours show less prolonged scrutiny. Also, where they drew a rectangle is where they were more drawn to.

Get a Quote