Author Archives: CanView Team

Spark New Connections: WIRe’s Third Event In Toronto!

Once again, the team at Canadian Viewpoint is delighted to help support Canada’s only WIRe chapter, based in Toronto. On Thursday, November 14th, at 7pm, anyone who works in marketing research, or in an industry that supports marketing research, is … Continue reading

Posted in Market Research | Tagged , , , , | Leave a comment

Five Consumer Brands Leading With Sustainability

Sustainability is finally a hot topic for most global companies that want to show consumers they deserve a spot in their consideration set. With a focus on sustainability, companies give back to the people, and the environment for that matter, … Continue reading

Posted in Market Research | Tagged | Leave a comment

Design Thinking for Market Researchers

The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of … Continue reading

Posted in Market Research | Tagged , , , , | Leave a comment

Network with other research, analytics and insights professionals and get inspired at TEDxToronto

The Canadian Research Insights Council (CRIC) is excited to be partnering with TEDxToronto to provide research, analytics and insights professionals with exclusive access to the 11th annual TEDxToronto, a day-long showcase of inspiring ideas from innovators and change-makers including Danielle … Continue reading

Posted in Market Research | Tagged , , | Leave a comment

How to write open-ended questions that lead to actionable insights

Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off on How to write open-ended questions that lead to actionable insights

Focus Groups Are Better Than Biometrics for Marketing Research

Yes, that’s a clickbait title. It’s also a very common and genuine sentiment. If you run a quick search on Twitter for “better than focus groups,” you can see that they take a lot of heat for not being the … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Focus Groups Are Better Than Biometrics for Marketing Research

CRIC Issues New Public Opinion Research Standards to Enhance Quality of Polls and Promote Transparency / Le CRIC publie de nouvelles normes de recherche sur l’opinion publique pour améliorer la qualité des sondages électoraux et promouvoir la transparence

September 19, 2019: Polls strengthen democracy by giving voice and influence to Canadians. In advance of the federal elections, the Canadian Research Insights Council (CRIC) issued today Canadian-specific standards on the conduct and release of public opinion research. The new … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on CRIC Issues New Public Opinion Research Standards to Enhance Quality of Polls and Promote Transparency / Le CRIC publie de nouvelles normes de recherche sur l’opinion publique pour améliorer la qualité des sondages électoraux et promouvoir la transparence

A practical explanation of transparency for market and social researchers

The ICC/ESOMAR International Code on Market, Opinion, and Social Research and data Analytics identifies three fundamental principles for researchers. The first one focuses on transparency: When collecting personal data from data subjects for the purpose of research, researchers must be … Continue reading

Posted in Market Research | Tagged , , , | Comments Off on A practical explanation of transparency for market and social researchers

It’s not easy to write a questionnaire and this is the proof

If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on It’s not easy to write a questionnaire and this is the proof

What if everything you’re doing to design a marketing research study is wrong?

Chances are, most everything you’re doing when it comes to marketing research is based on a template. You’ve got standardized questionnaire modules that you tweak and edit so that they’re relevant to each project. You’ve got a set of 3 … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on What if everything you’re doing to design a marketing research study is wrong?