Author Archives: CanView Team

Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our … Continue reading

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PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing

May 31, 2019 – TORONTO : Les membres du conseil d’administration fondateur sont heureux d’annoncer l’établissement de PAIM Canada, un nouvel organisme de certification qui offrira l’accréditation de professionnel agréé en analytique et intelligence marketing (PAIM) aux chercheurs canadiens individuels. … Continue reading

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CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June

May 31, 2019 – TORONTO:  The founding board members are pleased to announce the formation of CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation to individual research practitioners. The initiative is … Continue reading

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7 ways market researchers can expense a summer holiday to Bali, Indonesia

If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for … Continue reading

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It’s A Matter of Life or Death: Applications of Medical Market Research

Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences.Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both patients … Continue reading

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Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading

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Alejandro Serrano joins Canadian Viewpoint as Director of Business Development

We are pleased to welcome Alejandro Serrano to the Canadian Viewpoint sales team.Alejandro brings more than ten years of market research sales experience to our team; he leverages strong communication, consultation, and project coordination to bring success to any multifaceted … Continue reading

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Thank you millennials for bringing healthy and flavourful back to food

We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t … Continue reading

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CanView Newsletter: May 2019

Hi readers,As board members of CRIC, the Canadian Research Insights Council, we’re pleased to share that CRIC is endorsing a certification program for Canadian researchers. The Certified Analytics and Insights Professional (CAIP) designation will allow skilled individual researchers to demonstrate … Continue reading

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CRIC endorses new Certified Analytics and Insights Professional (CAIP) designation that will adopt CMRPs.

TORONTO – April 29, 2019 – The Canadian Research Insights Council (CRIC) is pleased to announce that it is endorsing and sponsoring CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation. The … Continue reading

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