Author Archives: CanView Team

WIRe is coming to Canada! (See you in Toronto!)

For nearly twelve years, we’ve watched Women in Research hold mixers, run movie screenings, and host fabulous speakers in places like Austin, Mexico City, Paris, and Sydney. We’ve watched as researchers around the world, men and women, old and young, … Continue reading

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An ounce of fatigue prevention is worth a pound of data quality

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, … Continue reading

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Five Guys Mystery Shops Every Location Twice Per Week. Why don’t you?

Up until recently, Five Guys, a popular burger store with more than 1500 locations, conducted ZERO advertising and marketing campaigns. They value the customer experience so highly that they send mystery shoppers to every location twice a week. That’s a … Continue reading

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Research and Analytics Dashboards: Creating quality visualizations

In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories.In this … Continue reading

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Establishment of a New Industry Association for Research Agencies

—Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms—TORONTO, August 31, 2018—On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association for … Continue reading

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Research and Analytics Dashboards: From Idea to Design

As delightful as a 100-page report is, especially when it’s tracker results delivered 4 or more times per year, sometimes creating a custom dashboard is the only logical way to present research results. A well-designed dashboard makes it vastly easier … Continue reading

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U&A&H&P: What are the key components to learn about consumers, customers, and category users?

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading

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We’re hiring a Market Research Project Manager in Richmond Hill

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than … Continue reading

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Our Commitment to High Research Standards and Ethics

Yesterday, the MRIA, Canada’s marketing research association, emailed its membership to say that it would cease day to day operations effective July 31, 2018 due to its current financial situation. The news has been reported in formal channels including the … Continue reading

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We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than … Continue reading

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