Author Archives: Jason Zweig

Increase your survey response rates through visual design and usability

Designing an effective questionnaire requires more than just using the right words. While it is essential to ask the right questions, it is also crucial to avoid making design mistakes that could bias the results. Developing survey research takes time, knowledge, and skills. Anyone who writes survey questionnaires wants to be rewarded with high response rates. And you might ask, how does one reduce … Continue reading

Posted in Market Research | Comments Off on Increase your survey response rates through visual design and usability

Momentum Builds For The Canadian Research Insights Council, The New Industry Association For Market And Survey Research Agencies

TORONTO, October 15, 2018—Momentum continues to build for the Canadian Research Insights Council (“CRIC”), the new industry association established to represent market and survey research agencies and industry partners. Since its inaugural meeting on August 30, members of the Interim … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on Momentum Builds For The Canadian Research Insights Council, The New Industry Association For Market And Survey Research Agencies