Category Archives: étude de marché
(English) Spark New Connections: WIRe’s Third Event In Toronto!
Posted in étude de marché
Tagged market research, networking, Toronto, WIRe, women in research
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(English) Design Thinking for Market Researchers
Posted in étude de marché
Tagged data collection, Design Thinking, in-depth interview, innovation, interview
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(English) How to write open-ended questions that lead to actionable insights
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Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
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(English) Focus Groups Are Better Than Biometrics for Marketing Research
Posted in étude de marché
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
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(English) CRIC Issues New Public Opinion Research Standards to Enhance Quality of Polls and Promote Transparency / Le CRIC publie de nouvelles normes de recherche sur l’opinion publique pour améliorer la qualité des sondages électoraux et promouvoir la transparence
Posted in étude de marché
Tagged CRIC, data quality, ethics, John Tabone, polling, standards
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(English) A practical explanation of transparency for market and social researchers
Posted in étude de marché
Tagged data collection, ESOMAR, fieldwork, Transparency
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(English) It’s not easy to write a questionnaire and this is the proof
Posted in étude de marché
Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview
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(English) What if everything you’re doing to design a marketing research study is wrong?
Posted in étude de marché
Tagged data collection, fieldwork, innovation, reporting, sample, templates
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