Category Archives: étude de marché
What I 3 about you.
. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ … Continue reading
Reflect, Connect, and Get Centered: Join a Canada-Wide Virtual Networking Event with WIRe
. Canadian Viewpoint is delighted to support the upcoming Women in Research Toronto event! WIRe Toronto will be hosting its first national event on December 15th. Join your colleagues from across Canada for virtual networking! Since many of us are … Continue reading
Market Research Is Just Another Way to Talk about Logical Fallacies
. Obviously, consumers like your package, your product, your service. The brand manager said consumers like it. It’s impossible to prove consumers don’t like it. Consumers obviously don’t hate it. Sales are increasing so consumers must like it. Besides, everyone … Continue reading
Can you guess my bias?
Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are … Continue reading
Canadian Viewpoint’s Commitment to Research Standards, Privacy, and Ethics
CEO Declaration of Compliance with the Canadian Code of Market, Opinion, and Social Research and Data Analytics I certify that Canadian Viewpoint Inc has reviewed the requirements of the CRIC Canadian Code of Market, Opinion and Social Research and Data … Continue reading
Sampling Is Easy
Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to … Continue reading