Category Archives: étude de marché
Words of wisdom to get your research job done right the first time
The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new … Continue reading
CAIP Canada Launches Two New Pathways to Earn CAIP
From the CAIP Canada website Analytics and Insights Professionals Encouraged to Apply for the CAIP Today and Join the Hundreds of CAIPs that Represent Quality and Ethics in Research. The Certified Analytics and Insights Professionals of Canada (CAIP) is pleased … Continue reading
Qual vs quant: A quick guide to help you decide
There are innumerable qualitative and quantitative research methods to choose from including focus groups, dyads, individual interviews, and boards to questionnaires, transactional analytics, and biometrics. Both can answer questions of who, what, when, where, why, and how so how are … Continue reading
Case Study: Burnout and distress among physicians, nurses, and health care professionals
Even prior to the COVID pandemic, burnout and distress have had negative impacts on physicians, nurses, healthcare professionals and the treatment they provide. Understanding these impacts is key to making positive change and improving healthcare services. This study, by Barry … Continue reading
It’s a new dawn, it’s a new day, it’s a new research plan
What’s your plan for 2021? Pick up the pieces and try to somehow recover from 2020? Dive full steam ahead into anything and everything that comes your way in 2021? The best plan of action is probably a bit of … Continue reading
On both sides: A debate for balanced research reports
By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has … Continue reading
December diversity brings merry, happy, and joy
. There’s no better time of year to be reminded of how diverse people are. Some of our most important and loved occasions fall within this short time span. Diwali St. Nicholas Day Bodhi Day Hanukkah Christmas Kwanzaa Festivus Obviously, … Continue reading
What I 3 about you.
. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ … Continue reading
Reflect, Connect, and Get Centered: Join a Canada-Wide Virtual Networking Event with WIRe
. Canadian Viewpoint is delighted to support the upcoming Women in Research Toronto event! WIRe Toronto will be hosting its first national event on December 15th. Join your colleagues from across Canada for virtual networking! Since many of us are … Continue reading
Market Research Is Just Another Way to Talk about Logical Fallacies
. Obviously, consumers like your package, your product, your service. The brand manager said consumers like it. It’s impossible to prove consumers don’t like it. Consumers obviously don’t hate it. Sales are increasing so consumers must like it. Besides, everyone … Continue reading