Category Archives: étude de marché
Increase your survey response rates through visual design and usability
Designing an effective questionnaire requires more than just using the right words. While it is essential to ask the right questions, it is also crucial to avoid making design mistakes that could bias the results. Developing survey research takes time, knowledge, and skills. Anyone who writes survey questionnaires wants to be rewarded with high response rates. And you might ask, how does one reduce … Continue reading
WHAT IS A HEATMAP?
One of the key elements of any website or app is the call to action (CTA) buttons. CTAs are commonly used throughout any page, whether your objective is to have your users fill out a form, read your posts, or purchase from your site. … Continue reading
Does Panel Size Matter?
According to Harvard Business School, there are over 30,000 new products introduced every year, and 95 percent fail. Why do products fail so frequently? How do you make sure your product stands out? For decades, researchers have studied consumer behaviours through different methods, such as online and telephone surveys, in-person interviews, in-home usage … Continue reading
We made the GRIT Top 50 Most Innovative Companies List
Canadian Viewpoint named as one of GRIT’s TOP 50 Most Innovative Companies. We’re thrilled to announce that Canadian Viewpoint has been ranked #8 on the 2021 Greenbook Industry Trends (GRIT) Report TOP 50 Most Innovative Companies list in the Field Service suppliers category, jumping 11 spots versus last year. To be named … Continue reading
Embracing Every Identity to Develop a More Inclusive Culture
Diversity, Equity, and Inclusion « DEI » is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to … Continue reading
Trends That Will Define 2021 and Beyond In Market Research
As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last … Continue reading Continue reading
EYE TRACKING IN MARKET RESEARCH
Market research no longer only focuses on surveys, focus groups, and direct customer feedback. With the rise of innovative technologies, marketers are able to analyze the environmental cues that cause the shopping behaviors online and in person. Harvard Business School professor Gerald Zaltman in his latest book, How Customers Think: … Continue reading
Words of wisdom to get your research job done right the first time
The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new … Continue reading
CAIP Canada Launches Two New Pathways to Earn CAIP
From the CAIP Canada website Analytics and Insights Professionals Encouraged to Apply for the CAIP Today and Join the Hundreds of CAIPs that Represent Quality and Ethics in Research. The Certified Analytics and Insights Professionals of Canada (CAIP) is pleased … Continue reading
Qual vs quant: A quick guide to help you decide
There are innumerable qualitative and quantitative research methods to choose from including focus groups, dyads, individual interviews, and boards to questionnaires, transactional analytics, and biometrics. Both can answer questions of who, what, when, where, why, and how so how are … Continue reading