Category Archives: étude de marché
(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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(English) The good, the bad, and the ugly of the NPS score
Posted in étude de marché
Tagged analysis, customer, customer experience, customer relationship, data collection, fieldwork, measurement, metric, Net Promoter Score, NPS, product recommendation, quantitative, recommendation, user experience
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(English) Can market researchers ditch the p-value?
Posted in étude de marché
Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting
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(English) What are the different types of marketing segmentation?
Posted in étude de marché
Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
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(English) Survival Guide for Attending Market Research Conferences
Posted in étude de marché
Tagged #MRX, #NewMR, AMSRS, ARF, conference, data collection, ESOMAR, fieldwork, Insights Association, MRA, MRIA
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(English) Chunking: What shall we do with a questionnaire that’s too long?
Posted in étude de marché
Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting
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(English) Why are Twitter Polls a Bad Idea?
Posted in étude de marché
Tagged analysis, data collection, fieldwork, quality, quantitative, recruitment, reporting, sample
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(English) How Will StatsCan’s New Definitions of Sex and Gender Affect Your Research?
Posted in étude de marché
Tagged analysis, data collection, Dentists, Doctors, fieldwork, medical panel, pharmaceutical, Pharmacist, questionnaire design
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