Tag Archives: brand activation
(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
Posted in étude de marché Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test Commentaires fermés sur (English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
From bikes to cars to planes: 3 of the best brand activations in the transportation industry
By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading
Posted in étude de marché Tagged All-Nippon AIrways, brand activation, Changi AIrport, engagement marekting, engagement marketing, experiential marketing, experiential research, Fast and Furious, Harley Davidson, marketing, Xfinity Commentaires fermés sur From bikes to cars to planes: 3 of the best brand activations in the transportation industry