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Tag Archives: central location
(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
Posted in étude de marché
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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(English) Getting to know all about you: An introduction to the Shop-Along research methodology
Posted in étude de marché
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
Commentaires fermés sur (English) Getting to know all about you: An introduction to the Shop-Along research methodology
(English) When to use a probability versus a nonprobability sample
Posted in étude de marché
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
Commentaires fermés sur (English) When to use a probability versus a nonprobability sample
(English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test
Posted in étude de marché
Tagged central location, data collection, facial coding, fieldwork, mall intercept, on-site, package test, packaging, recruitment, technology
Commentaires fermés sur (English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test
(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
Posted in étude de marché
Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing
Commentaires fermés sur (English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
4 Things to Consider When Choosing the Right Qualitative Research Recruiter
From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next … Continue reading
Posted in étude de marché
Tagged central location, data collection, fieldwork, focus group, in-depth interview, mall intercept, moderator, mystery shop, on-site, qualitative, recruitment
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When is a mall-intercept the best market research methodology?
As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading
Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading
Posted in étude de marché
Tagged central location, data collection, fieldwork, IDI, in-depth interview, interview, mall intercept, on-site, qualitative, quantitative, sensory test, taste test, Toronto, urban
Commentaires fermés sur Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
Do you know: What are qualitative recruiters required to share with participants?
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading
Posted in étude de marché
Tagged CATI, central location, data collection, fieldwork, in-depth interview, mall intercept, Montreal, MRIA, mystery shop, on-site, telephone interviewing, Toronto
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