Tag Archives: central location

(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

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(English) Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

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(English) Getting to know all about you: An introduction to the Shop-Along research methodology

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(English) When to use a probability versus a nonprobability sample

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(English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test

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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

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4 Things to Consider When Choosing the Right Qualitative Research Recruiter

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next … Continue reading

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When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting.If you’ve ever visited a mall (and there are people … Continue reading

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Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

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