Tag Archives: concept test
Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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(English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
Posted in étude de marché
Tagged concept test, customer, innovation, sensory test, taste test
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(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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(English) Chunking: What shall we do with a questionnaire that’s too long?
Posted in étude de marché
Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting
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(English) What are the key features of a perfect package test?
Posted in étude de marché
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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(English) When to use a probability versus a nonprobability sample
Posted in étude de marché
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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(English) Cannabis in Canada: Planning a wise communication strategy
Posted in étude de marché
Tagged cannabis, concept test, customer, data collection, fieldwork, focus group, in-depth interview, mary jane, package test, packaging, recruitment, weed
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