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Tag Archives: concept test
(English) 8 Corona Virus Innovations That Will Become Everyday Consumer Items
Posted in étude de marché Tagged concept test, customer, focus group, in-depth interview, innovation, mystery shop, pharmaceutical, Pharmacist, qualitative, quantitative, sensory test Commentaires fermés sur (English) 8 Corona Virus Innovations That Will Become Everyday Consumer Items
Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test Commentaires fermés sur Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
(English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
Posted in étude de marché Tagged concept test, customer, innovation, sensory test, taste test Commentaires fermés sur (English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation Commentaires fermés sur (English) Market Research Mythbusters: Research reports aren’t useful!
(English) Chunking: What shall we do with a questionnaire that’s too long?
Posted in étude de marché Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting Commentaires fermés sur (English) Chunking: What shall we do with a questionnaire that’s too long?
(English) What are the key features of a perfect package test?
Posted in étude de marché Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative Commentaires fermés sur (English) What are the key features of a perfect package test?