Tag Archives: consumer insights

Trends That Will Define 2021 and Beyond In Market Research

As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last … Continue reading Continue reading

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Words of wisdom to get your research job done right the first time

The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new … Continue reading

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Qual vs quant: A quick guide to help you decide

There are innumerable qualitative and quantitative research methods to choose from including focus groups, dyads, individual interviews, and boards to questionnaires, transactional analytics, and biometrics. Both can answer questions of who, what, when, where, why, and how so how are … Continue reading

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December diversity brings merry, happy, and joy

. There’s no better time of year to be reminded of how diverse people are. Some of our most important and loved occasions fall within this short time span. Diwali St. Nicholas Day Bodhi Day Hanukkah Christmas Kwanzaa Festivus Obviously, … Continue reading

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What I 3 about you.

. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ … Continue reading

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Reflect, Connect, and Get Centered: Join a Canada-Wide Virtual Networking Event with WIRe

. Canadian Viewpoint is delighted to support the upcoming Women in Research Toronto event! WIRe Toronto will be hosting its first national event on December 15th. Join your colleagues from across Canada for virtual networking! Since many of us are … Continue reading

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Market Research Is Just Another Way to Talk about Logical Fallacies

. Obviously, consumers like your package, your product, your service. The brand manager said consumers like it. It’s impossible to prove consumers don’t like it. Consumers obviously don’t hate it. Sales are increasing so consumers must like it. Besides, everyone … Continue reading

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Can you guess my bias?

Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are … Continue reading

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