Tag Archives: customer experience

Words of wisdom to get your research job done right the first time

The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new … Continue reading

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What I 3 about you.

. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ … Continue reading

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(English) The good, the bad, and the ugly of the NPS score

Désolé, cet article est seulement disponible en Anglais Américain.Link to this post!

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