Tag Archives: customer experience
Words of wisdom to get your research job done right the first time
The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new … Continue reading
Posted in étude de marché Tagged consumer insights, consumer research, customer engagement, customer experience, customer insights Commentaires fermés sur Words of wisdom to get your research job done right the first time
What I 3 about you.
. What is a like? It’s a question on a survey, a verbal answer to a human moderator, or a button click on LinkedIn, Twitter, or TikTok. But what is it REALLY? What does a cerebral, subjective feeling of ‘like’ … Continue reading
Posted in étude de marché Tagged applied behavior analysis, consumer insights, consumer research, customer engagement, customer experience, customer insights, customer research, data analytics, interview, mall intercept, qualitative data Commentaires fermés sur What I 3 about you.
(English) The good, the bad, and the ugly of the NPS score
Posted in étude de marché Tagged analysis, customer, customer experience, customer relationship, data collection, fieldwork, measurement, metric, Net Promoter Score, NPS, product recommendation, quantitative, recommendation, user experience Commentaires fermés sur (English) The good, the bad, and the ugly of the NPS score