Tag Archives: customer
(English) Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Posted in étude de marché
Tagged customer, data collection, fieldwork, innovation, package test, social observation
Commentaires fermés sur (English) Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
(English) How To Design an Effective Mystery Shopper Process Flow
Posted in étude de marché
Tagged customer, data collection, Design a mystery shop, fieldwork, mystery shop, Mystery shop process flow
Commentaires fermés sur (English) How To Design an Effective Mystery Shopper Process Flow
Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
Commentaires fermés sur Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
(English) Pink Toast and Other Top Market Research Posts from 2018
Posted in étude de marché
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
Commentaires fermés sur (English) Pink Toast and Other Top Market Research Posts from 2018
(English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
Posted in étude de marché
Tagged concept test, customer, innovation, sensory test, taste test
Commentaires fermés sur (English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
(English) From Brand Seller to Brand Producer: Amazon is betting on its own branded products
Posted in étude de marché
Tagged customer, data collection, fieldwork, focus group, IDI, innovation, panel
Commentaires fermés sur (English) From Brand Seller to Brand Producer: Amazon is betting on its own branded products
(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
Posted in étude de marché
Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test
Commentaires fermés sur (English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
(English) Tim Horton’s and Hockey: Staying true to your brand’s mission
Posted in étude de marché
Tagged branding, customer, marketing, mission, strategy, Tim Horton
Commentaires fermés sur (English) Tim Horton’s and Hockey: Staying true to your brand’s mission