Tag Archives: experiential research
(English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Posted in étude de marché Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing Commentaires fermés sur (English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
Posted in étude de marché Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test Commentaires fermés sur (English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
From bikes to cars to planes: 3 of the best brand activations in the transportation industry
By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading
Posted in étude de marché Tagged All-Nippon AIrways, brand activation, Changi AIrport, engagement marekting, engagement marketing, experiential marketing, experiential research, Fast and Furious, Harley Davidson, marketing, Xfinity Commentaires fermés sur From bikes to cars to planes: 3 of the best brand activations in the transportation industry