Tag Archives: experiential research
(English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Posted in étude de marché
Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing
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(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
Posted in étude de marché
Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test
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From bikes to cars to planes: 3 of the best brand activations in the transportation industry
By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading
Posted in étude de marché
Tagged All-Nippon AIrways, brand activation, Changi AIrport, engagement marekting, engagement marketing, experiential marketing, experiential research, Fast and Furious, Harley Davidson, marketing, Xfinity
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