Tag Archives: experiential research

(English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

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(English) Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

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(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season

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(English) Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

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(English) Experiential Marketing 101: How to ensure the success of your brand activation event

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From bikes to cars to planes: 3 of the best brand activations in the transportation industry

By Kim StorerExperiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing campaigns, … Continue reading

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