Tag Archives: EyeHome™
It’s a new dawn, it’s a new day, it’s a new research plan
What’s your plan for 2021? Pick up the pieces and try to somehow recover from 2020? Dive full steam ahead into anything and everything that comes your way in 2021? The best plan of action is probably a bit of … Continue reading
Posted in étude de marché Tagged brand heatmap, brand hotspot, data collection, EyeHome™, facial action coding, facial coding, focus group, in-depth interview Commentaires fermés sur It’s a new dawn, it’s a new day, it’s a new research plan
(English) Market Research Myths: Market research is questionnaires
Posted in étude de marché Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam Commentaires fermés sur (English) Market Research Myths: Market research is questionnaires
(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation Commentaires fermés sur (English) Market Research Mythbusters: Research reports aren’t useful!
(English) What are the key features of a perfect package test?
Posted in étude de marché Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative Commentaires fermés sur (English) What are the key features of a perfect package test?
(English) When to use a probability versus a nonprobability sample
Posted in étude de marché Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test Commentaires fermés sur (English) When to use a probability versus a nonprobability sample
Communication isn’t a carefully crafted questionnaire
By Jason Zweig How much do you like this product? 2 out of 5 How likely are you to recommend this product? 5 out of 5 How satisfied were you with … Continue reading
Posted in étude de marché Tagged #MRX, #NewMR, EyeHome™, new technology, online data collection, open-end, social observation, webcam Commentaires fermés sur Communication isn’t a carefully crafted questionnaire