Tag Archives: EyeHome™
(English) Market Research Myths: Market research is questionnaires
Posted in étude de marché Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam Commentaires fermés sur (English) Market Research Myths: Market research is questionnaires
(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation Commentaires fermés sur (English) Market Research Mythbusters: Research reports aren’t useful!
(English) What are the key features of a perfect package test?
Posted in étude de marché Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative Commentaires fermés sur (English) What are the key features of a perfect package test?
(English) When to use a probability versus a nonprobability sample
Posted in étude de marché Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test Commentaires fermés sur (English) When to use a probability versus a nonprobability sample
Communication isn’t a carefully crafted questionnaire
By Jason Zweig How much do you like this product? 2 out of 5 How likely are you to recommend this product? 5 out of 5 How satisfied were you with … Continue reading
Posted in étude de marché Tagged #MRX, #NewMR, EyeHome™, new technology, online data collection, open-end, social observation, webcam Commentaires fermés sur Communication isn’t a carefully crafted questionnaire