Tag Archives: fieldwork
(English) Focus Groups Are Better Than Biometrics for Marketing Research
Posted in étude de marché
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
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(English) A practical explanation of transparency for market and social researchers
Posted in étude de marché
Tagged data collection, ESOMAR, fieldwork, Transparency
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(English) It’s not easy to write a questionnaire and this is the proof
Posted in étude de marché
Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview
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(English) What if everything you’re doing to design a marketing research study is wrong?
Posted in étude de marché
Tagged data collection, fieldwork, innovation, reporting, sample, templates
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(English) Is consumer recall of past purchases and behaviours fact or fake news?
Posted in étude de marché
Tagged data collection, data quality, fieldwork, validity
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(English) More Naked Packaging Please! The environment needs it and people are demanding it.
Posted in étude de marché
Tagged data collection, fieldwork, IHUT, incentive, package test, packaging, panel, sensory test
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(English) Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!
Posted in étude de marché
Tagged Canada, data collection, fieldwork, Toronto, women in research
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(English) Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Posted in étude de marché
Tagged customer, data collection, fieldwork, innovation, package test, social observation
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(English) Bring Us Your Boats! Would your product or service be successful in the Canadian market?
Posted in étude de marché
Tagged fieldwork, innovation, Montreal, Toronto
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