Tag Archives: fieldwork
(English) Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?
Posted in étude de marché
Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats
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(English) Market Research Myths: Market research is questionnaires
Posted in étude de marché
Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam
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(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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(English) The good, the bad, and the ugly of the NPS score
Posted in étude de marché
Tagged analysis, customer, customer experience, customer relationship, data collection, fieldwork, measurement, metric, Net Promoter Score, NPS, product recommendation, quantitative, recommendation, user experience
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(English) Can market researchers ditch the p-value?
Posted in étude de marché
Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting
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(English) What are the different types of marketing segmentation?
Posted in étude de marché
Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
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(English) Survival Guide for Attending Market Research Conferences
Posted in étude de marché
Tagged #MRX, #NewMR, AMSRS, ARF, conference, data collection, ESOMAR, fieldwork, Insights Association, MRA, MRIA
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(English) Chunking: What shall we do with a questionnaire that’s too long?
Posted in étude de marché
Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting
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