Tag Archives: fieldwork

On both sides: A debate for balanced research reports

By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has … Continue reading

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Sampling Is Easy

  Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to … Continue reading

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How to create more inclusive data collection tools and benefit from more actionable market research results

From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading

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(English) 79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

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(English) IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint

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(English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

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(English) What is a Booster Sample in Marketing Research Studies and When Should You Use One?

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(English) Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

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(English) Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

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(English) How To Use Word Clouds Properly Within a Marketing Research Report

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