Tag Archives: fieldwork
On both sides: A debate for balanced research reports
By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has … Continue reading
Posted in étude de marché Tagged data collection, fieldwork, IDI, IHUT, in-depth interview, in-home, interview, invitation, package test, packaging, reporting Commentaires fermés sur On both sides: A debate for balanced research reports
Sampling Is Easy
Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to … Continue reading
Posted in étude de marché Tagged data collection, fieldwork, hosting, mall intercept, panel, panelist, questionnaire, sample, telephone interviewing Commentaires fermés sur Sampling Is Easy
How to create more inclusive data collection tools and benefit from more actionable market research results
From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading
Posted in étude de marché Tagged data collection, data quality, demographics, diversity, equity, fieldwork, in-depth interview, inclusion, interview, market research, questionnaire Commentaires fermés sur How to create more inclusive data collection tools and benefit from more actionable market research results
(English) 79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
Posted in étude de marché Tagged analysis, data collection, diversity, equity, fieldwork, inclusion, interview, qualitative Commentaires fermés sur (English) 79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
(English) IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
Posted in étude de marché Tagged CATI, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, qualitative, sensory test, telephone interviewing Commentaires fermés sur (English) IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
(English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Posted in étude de marché Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing Commentaires fermés sur (English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
(English) What is a Booster Sample in Marketing Research Studies and When Should You Use One?
Posted in étude de marché Tagged analysis, boost, data collection, fieldwork, package test, packaging, quality assurance, sample, sampling Commentaires fermés sur (English) What is a Booster Sample in Marketing Research Studies and When Should You Use One?
(English) Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
Posted in étude de marché Tagged Corona Virus, COVID, COVID19, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, mall intercept, mystery shop, on-site, online data collection, package test, sensory test, shop-along, taste test, telephone interviewing Commentaires fermés sur (English) Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
(English) How To Use Word Clouds Properly Within a Marketing Research Report
Posted in étude de marché Tagged dashboard, data collection, fieldwork, focus group, IDI, in-depth interview, interview, Toronto, word cloud Commentaires fermés sur (English) How To Use Word Clouds Properly Within a Marketing Research Report