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Articles récents
- (English) Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
- (English) PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing
- (English) CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
Tag Archives: fieldwork
(English) It’s A Matter of Life or Death: Applications of Medical Market Research
Posted in étude de marché
Tagged Dentists, fieldwork, focus group, Hygienists, IDI, in-depth interview, medical panel, package test, Pharmacist
Commentaires fermés sur (English) It’s A Matter of Life or Death: Applications of Medical Market Research
(English) Thank you millennials for bringing healthy and flavourful back to food
Posted in étude de marché
Tagged fieldwork, innovation, package test, sensory test, taste test, trends
Commentaires fermés sur (English) Thank you millennials for bringing healthy and flavourful back to food
How to design market research telephone interviews that generate top quality data
Posted in étude de marché
Tagged CATI, data collection, fieldwork, IDI, in-depth interview, telephone interviewing, Toronto, web assisted telephone interviewing
Commentaires fermés sur How to design market research telephone interviews that generate top quality data
(English) Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
Posted in étude de marché
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
Commentaires fermés sur (English) Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
(English) Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
Posted in étude de marché
Tagged fieldwork, focus group, in-depth interview, moderator, qualitative research
Commentaires fermés sur (English) Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
(English) How To Design an Effective Mystery Shopper Process Flow
Posted in étude de marché
Tagged customer, data collection, Design a mystery shop, fieldwork, mystery shop, Mystery shop process flow
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(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
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(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
Posted in étude de marché
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
Commentaires fermés sur (English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
(English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
Posted in étude de marché
Tagged data collection, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
Commentaires fermés sur (English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies