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Articles récents
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Tag Archives: focus group
(English) How to write open-ended questions that lead to actionable insights
Posted in étude de marché
Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
Commentaires fermés sur (English) How to write open-ended questions that lead to actionable insights
(English) Focus Groups Are Better Than Biometrics for Marketing Research
Posted in étude de marché
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
Commentaires fermés sur (English) Focus Groups Are Better Than Biometrics for Marketing Research
(English) It’s not easy to write a questionnaire and this is the proof
Posted in étude de marché
Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview
Commentaires fermés sur (English) It’s not easy to write a questionnaire and this is the proof
(English) It’s A Matter of Life or Death: Applications of Medical Market Research
Posted in étude de marché
Tagged Dentists, fieldwork, focus group, Hygienists, IDI, in-depth interview, medical panel, package test, Pharmacist
Commentaires fermés sur (English) It’s A Matter of Life or Death: Applications of Medical Market Research
(English) Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
Posted in étude de marché
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
Commentaires fermés sur (English) Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
(English) Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
Posted in étude de marché
Tagged fieldwork, focus group, in-depth interview, moderator, qualitative research
Commentaires fermés sur (English) Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand
(English) Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Posted in étude de marché
Tagged data collection, data quality assurance, ethnography qualitative research, focus group, IDI, in-depth interview, in-home, limitations of qualitative research, moderator, qualitative and quantitative research, qualitative market research, qualitative research design, qualitative research method
Commentaires fermés sur (English) Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
Commentaires fermés sur (English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
(English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
Posted in étude de marché
Tagged data collection, data quality, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
Commentaires fermés sur (English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
(English) Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
Posted in étude de marché
Tagged discussion board, dyad, fieldwork, focus group, in-depth interview, in-home, interview, moderator, qualitative, reporting, transcription, triad
Commentaires fermés sur (English) Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator