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Articles récents
- (English) CRIC Announces Founding Fellows – Launches Fellows Thought Leadership Council / Le CRIC présente les fellows fondateurs et inaugure le conseil sur le leadership éclairé des fellows
- (English) Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates
- (English) How To Clean A Marketing Research Questionnaire Dataset
Tag Archives: IDI
(English) How to write open-ended questions that lead to actionable insights
Posted in étude de marché
Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
Commentaires fermés sur (English) How to write open-ended questions that lead to actionable insights
(English) Focus Groups Are Better Than Biometrics for Marketing Research
Posted in étude de marché
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
Commentaires fermés sur (English) Focus Groups Are Better Than Biometrics for Marketing Research
(English) It’s not easy to write a questionnaire and this is the proof
Posted in étude de marché
Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview
Commentaires fermés sur (English) It’s not easy to write a questionnaire and this is the proof
(English) It’s A Matter of Life or Death: Applications of Medical Market Research
Posted in étude de marché
Tagged Dentists, fieldwork, focus group, Hygienists, IDI, in-depth interview, medical panel, package test, Pharmacist
Commentaires fermés sur (English) It’s A Matter of Life or Death: Applications of Medical Market Research
How to design market research telephone interviews that generate top quality data
Posted in étude de marché
Tagged CATI, data collection, data quality, fieldwork, IDI, in-depth interview, telephone interviewing, Toronto, web assisted telephone interviewing
Commentaires fermés sur How to design market research telephone interviews that generate top quality data
(English) Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
Posted in étude de marché
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
Commentaires fermés sur (English) Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
(English) Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Posted in étude de marché
Tagged data collection, data quality assurance, ethnography qualitative research, focus group, IDI, in-depth interview, in-home, limitations of qualitative research, moderator, qualitative and quantitative research, qualitative market research, qualitative research design, qualitative research method
Commentaires fermés sur (English) Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
Commentaires fermés sur (English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
Posted in étude de marché
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
Commentaires fermés sur (English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
(English) From Brand Seller to Brand Producer: Amazon is betting on its own branded products
Posted in étude de marché
Tagged customer, data collection, fieldwork, focus group, IDI, innovation, panel
Commentaires fermés sur (English) From Brand Seller to Brand Producer: Amazon is betting on its own branded products