Tag Archives: in-home
(English) The link between accessibility and growing your brand
Posted in étude de marché
Tagged central location, data collection, fieldwork, herbal essence tactile, in-home, mall intercept, package test, packaging, shop-along, small group, social observation, tylenol easy open bottle, xbox adaptive controller
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(English) Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests
Posted in étude de marché
Tagged data collection, eBook, fieldwork, free, free ebook, IHUT, in-home, package test, packaging, sensory test, taste test
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(English) Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Posted in étude de marché
Tagged data collection, data quality assurance, ethnography qualitative research, focus group, IDI, in-depth interview, in-home, limitations of qualitative research, moderator, qualitative and quantitative research, qualitative market research, qualitative research design, qualitative research method
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(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
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(English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
Posted in étude de marché
Tagged data collection, data quality, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
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(English) Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
Posted in étude de marché
Tagged discussion board, dyad, fieldwork, focus group, in-depth interview, in-home, interview, moderator, qualitative, reporting, transcription, triad
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(English) Product Packaging Trends for 2018: 6 ways to be truly authentic
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, focus group, in-home, mall intercept, package test, packaging
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Why would anyone use a biased snowball sample for legitimate research?
What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading
Posted in étude de marché
Tagged data collection, fieldwork, IDI, IHUT, in-depth interview, in-home, interview, mall intercept, panel, qualitative, recruitment
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