Tag Archives: innovation
(English) Design Thinking for Market Researchers
Posted in étude de marché
Tagged data collection, Design Thinking, in-depth interview, innovation, interview
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(English) What if everything you’re doing to design a marketing research study is wrong?
Posted in étude de marché
Tagged data collection, fieldwork, innovation, reporting, sample, templates
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(English) Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Posted in étude de marché
Tagged customer, data collection, fieldwork, innovation, package test, social observation
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(English) Bring Us Your Boats! Would your product or service be successful in the Canadian market?
Posted in étude de marché
Tagged fieldwork, innovation, Montreal, Toronto
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(English) Thank you millennials for bringing healthy and flavourful back to food
Posted in étude de marché
Tagged fieldwork, innovation, package test, sensory test, taste test, trends
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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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(English) Pink Toast and Other Top Market Research Posts from 2018
Posted in étude de marché
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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(English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
Posted in étude de marché
Tagged concept test, customer, innovation, sensory test, taste test
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(English) From Brand Seller to Brand Producer: Amazon is betting on its own branded products
Posted in étude de marché
Tagged customer, data collection, fieldwork, focus group, IDI, innovation, panel
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(English) Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers
Posted in étude de marché
Tagged facial coding, fieldwork, focus group, IDI, IHUT, innovation, interview
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