Tag Archives: innovation
(English) Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment
Posted in étude de marché
Tagged #MRX, data collection, innovation, interview, market research, package test, telephone interviewing
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(English) Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Posted in étude de marché
Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing
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(English) Design Thinking for Market Researchers
Posted in étude de marché
Tagged data collection, Design Thinking, in-depth interview, innovation, interview
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(English) What if everything you’re doing to design a marketing research study is wrong?
Posted in étude de marché
Tagged data collection, fieldwork, innovation, reporting, sample, templates
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(English) Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Posted in étude de marché
Tagged customer, data collection, fieldwork, innovation, package test, social observation
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(English) Bring Us Your Boats! Would your product or service be successful in the Canadian market?
Posted in étude de marché
Tagged fieldwork, innovation, Montreal, Toronto
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(English) Thank you millennials for bringing healthy and flavourful back to food
Posted in étude de marché
Tagged fieldwork, innovation, package test, sensory test, taste test, trends
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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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