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Articles récents
- (English) Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
- (English) PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing
- (English) CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
Tag Archives: innovation
(English) Thank you millennials for bringing healthy and flavourful back to food
Posted in étude de marché
Tagged fieldwork, innovation, package test, sensory test, taste test, trends
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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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(English) Pink Toast and Other Top Market Research Posts from 2018
Posted in étude de marché
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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(English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
Posted in étude de marché
Tagged concept test, customer, innovation, sensory test, taste test
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(English) From Brand Seller to Brand Producer: Amazon is betting on its own branded products
Posted in étude de marché
Tagged customer, data collection, fieldwork, focus group, IDI, innovation, panel
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(English) Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers
Posted in étude de marché
Tagged facial coding, fieldwork, focus group, IDI, IHUT, innovation, interview
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