Tag Archives: LOI
(English) An ounce of fatigue prevention is worth a pound of data quality
(English) Can market researchers ditch the p-value?
(English) What are the different types of marketing segmentation?
(English) Chunking: What shall we do with a questionnaire that’s too long?
5 free ways to increase questionnaire engagement
My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading
Are your research screeners kicking out the most insightful questionnaire participants?
We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading
What sample size do I need for my market research questionnaire?
The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading
Top 5 tips for writing a questionnaire people will want to answer
By Sasha HaigEveryone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. Fortunately, … Continue reading