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Tag Archives: #MRX
(English) Survival Guide for Attending Market Research Conferences
Posted in étude de marché
Tagged #MRX, #NewMR, AMSRS, ARF, conference, data collection, ESOMAR, fieldwork, Insights Association, MRA, MRIA
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See you at the Insights Association GLC Winter Conference
From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, Canada, CATI, data collection, fieldwork, Great Lakes Chapter, IHUT, Insights Association, interviews, Montreal, Toronto
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Virtual reality is just fun and games. And market research.
For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, #XR, AR, augmented reality, data collection, fieldwork, focus group, market research, package test, shelf test, shop-along, virtual reality, VR
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What is the most important component of a market research project?
Depending on how you break down the steps of the research process, there is a multitude of extremely important steps. And each one seems just as important as the last. Let’s review each of the steps to identify which one … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, actionable, data collection, online data collection, reliable, report writing, research plan, valid
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Communication isn’t a carefully crafted questionnaire
By Jason Zweig How much do you like this product? 2 out of 5 How likely are you to recommend this product? 5 out of 5 How satisfied were you with … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, EyeHome™, new technology, online data collection, open-end, social observation, webcam
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Hello Marketing Research World!
With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, central location, data collection, facial coding, fieldwork, focus group, hosting, IDI, IHUT, in-depth interview, mall intercept, mystery shop, online data collection, online discussion board, online focus group, programming, shop-along, taste test, telephone
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