Tag Archives: package test
Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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(English) Pink Toast and Other Top Market Research Posts from 2018
Posted in étude de marché
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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(English) Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?
Posted in étude de marché
Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats
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(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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(English) Can market researchers ditch the p-value?
Posted in étude de marché
Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting
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(English) What are the different types of marketing segmentation?
Posted in étude de marché
Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
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(English) What are the key features of a perfect package test?
Posted in étude de marché
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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