Tag Archives: panel
(English) Can market researchers ditch the p-value?
(English) What are the different types of marketing segmentation?
(English) Chunking: What shall we do with a questionnaire that’s too long?
(English) When to use a probability versus a nonprobability sample
(English) How to create great subject lines for email survey invitations
(English) Full Service or Specialized Service: Which research provider is right for you?
Why would anyone use a biased snowball sample for legitimate research?
What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading
7 Tips to Update Your Brand Tracker
Every year, we end up with the same task. Do a quick update of every annual tracker and get it into field – now! But really, a quick update should actually be a careful and thorough update. By ensuring the … Continue reading
5 free ways to increase questionnaire engagement
My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading
Are your research screeners kicking out the most insightful questionnaire participants?
We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading