Tag Archives: panel
(English) Market Research Myths: Market research is questionnaires
Posted in étude de marché
Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam
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(English) Market Research Myths: Public data offers everything we need
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Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment
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(English) Can market researchers ditch the p-value?
Posted in étude de marché
Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting
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(English) What are the different types of marketing segmentation?
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Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
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(English) Chunking: What shall we do with a questionnaire that’s too long?
Posted in étude de marché
Tagged concept test, data collection, fieldwork, incentive, interview, LOI, panel, programming, quantitative, recruitment, reporting
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(English) When to use a probability versus a nonprobability sample
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Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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(English) How to create great subject lines for email survey invitations
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Tagged data collection, fieldwork, incentive, interview, invitation, online, panel, panelist
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(English) Full Service or Specialized Service: Which research provider is right for you?
Posted in étude de marché
Tagged data collection, fieldwork, focus group, hosting, IDI, IHUT, incentive, interview, panel, programming, recruitment, reporting, telephone interviewing
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Why would anyone use a biased snowball sample for legitimate research?
What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading
Posted in étude de marché
Tagged data collection, fieldwork, IDI, IHUT, in-depth interview, in-home, interview, mall intercept, panel, qualitative, recruitment
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