Tag Archives: panelist

(English) Five Quick Tips For Effective Use of Marketing Research Data Tabulations

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(English) Why Don’t Research Access Panels Match Census Demographics?

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(English) U&A&H&P: What are the key components to learn about consumers, customers, and category users?

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(English) Can market researchers ditch the p-value?

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(English) What are the different types of marketing segmentation?

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(English) How to create great subject lines for email survey invitations

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Thank you, Teachers, for getting kids interested in the marketing research industry

Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading

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Bigger is better and other myths about research panels

By Sasha HaigOne of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential components.Who … Continue reading

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