Tag Archives: panelist
Sampling Is Easy
Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to … Continue reading
Posted in étude de marché Tagged data collection, fieldwork, hosting, mall intercept, panel, panelist, questionnaire, sample, telephone interviewing Leave a comment
(English) Why Don’t Research Access Panels Match Census Demographics?
Posted in étude de marché Tagged data collection, hosting, incentive, invitation, LOI, panel, panelist, programming, quantitative, sample Commentaires fermés sur (English) Why Don’t Research Access Panels Match Census Demographics?
(English) Can market researchers ditch the p-value?
Posted in étude de marché Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting Commentaires fermés sur (English) Can market researchers ditch the p-value?
(English) What are the different types of marketing segmentation?
Posted in étude de marché Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation Commentaires fermés sur (English) What are the different types of marketing segmentation?
(English) How to create great subject lines for email survey invitations
Posted in étude de marché Tagged data collection, fieldwork, incentive, interview, invitation, online, panel, panelist, questionnaire, subject lines Commentaires fermés sur (English) How to create great subject lines for email survey invitations
Thank you, Teachers, for getting kids interested in the marketing research industry
Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading
Posted in étude de marché Tagged customer, data collection, fieldwork, focus group, on-site, panelist, sensory test, taste test Commentaires fermés sur Thank you, Teachers, for getting kids interested in the marketing research industry
Bigger is better and other myths about research panels
By Sasha HaigOne of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential components.Who … Continue reading
Posted in étude de marché Tagged data collection, demographics, online, panel, panelist Commentaires fermés sur Bigger is better and other myths about research panels