Tag Archives: panelist
(English) Can market researchers ditch the p-value?
Posted in étude de marché
Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting
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(English) What are the different types of marketing segmentation?
Posted in étude de marché
Tagged data collection, fieldwork, LOI, package test, panel, panelist, quantitative, recruitment, reporting, sample, segmentation
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(English) How to create great subject lines for email survey invitations
Posted in étude de marché
Tagged data collection, fieldwork, incentive, interview, invitation, online, panel, panelist, questionnaire, subject lines
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Thank you, Teachers, for getting kids interested in the marketing research industry
Look at any list of what kids want to be when they grow up and you’ll find teachers, athletes, firefighters, police officers, pilots, veterinarians, and doctors. This makes sense, of course, because these are the professions that kids are most … Continue reading
Posted in étude de marché
Tagged customer, data collection, fieldwork, focus group, on-site, panelist, sensory test, taste test
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Bigger is better and other myths about research panels
By Sasha HaigOne of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential components.Who … Continue reading
Posted in étude de marché
Tagged data collection, demographics, online, panel, panelist
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