Tag Archives: qualitative
(English) Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
Posted in étude de marché
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
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(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
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(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
Posted in étude de marché
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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(English) Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
Posted in étude de marché
Tagged discussion board, dyad, fieldwork, focus group, in-depth interview, in-home, interview, moderator, qualitative, reporting, transcription, triad
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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
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(English) Pink Toast and Other Top Market Research Posts from 2018
Posted in étude de marché
Tagged customer, discussion board, innovation, package test, packaging, panel, qualitative, quantitative, sample
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(English) Market Research Myths: Market research is questionnaires
Posted in étude de marché
Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam
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(English) Market Research Myths: Public data offers everything we need
Posted in étude de marché
Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment
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(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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(English) What are the key features of a perfect package test?
Posted in étude de marché
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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