Tag Archives: shop-along
(English) How to write open-ended questions that lead to actionable insights
Posted in étude de marché
Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
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(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
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(English) Getting to know all about you: An introduction to the Shop-Along research methodology
Posted in étude de marché
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
Posted in étude de marché
Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing
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Virtual reality is just fun and games. And market research.
For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, #XR, AR, augmented reality, data collection, fieldwork, focus group, market research, package test, shelf test, shop-along, virtual reality, VR
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Hello Marketing Research World!
With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, central location, data collection, facial coding, fieldwork, focus group, hosting, IDI, IHUT, in-depth interview, mall intercept, mystery shop, online data collection, online discussion board, online focus group, programming, shop-along, taste test, telephone
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