Tag Archives: social observation
(English) The link between accessibility and growing your brand
Posted in étude de marché Tagged central location, data collection, fieldwork, herbal essence tactile, in-home, mall intercept, package test, packaging, shop-along, small group, social observation, tylenol easy open bottle, xbox adaptive controller Commentaires fermés sur (English) The link between accessibility and growing your brand
(English) Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Posted in étude de marché Tagged customer, data collection, fieldwork, innovation, package test, social observation Commentaires fermés sur (English) Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
(English) Getting to know all about you: An introduction to the Shop-Along research methodology
Posted in étude de marché Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation Commentaires fermés sur (English) Getting to know all about you: An introduction to the Shop-Along research methodology
(English) Market Research Mythbusters: Research reports aren’t useful!
Posted in étude de marché Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation Commentaires fermés sur (English) Market Research Mythbusters: Research reports aren’t useful!
(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
Posted in étude de marché Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing Commentaires fermés sur (English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
Communication isn’t a carefully crafted questionnaire
By Jason Zweig How much do you like this product? 2 out of 5 How likely are you to recommend this product? 5 out of 5 How satisfied were you with … Continue reading
Posted in étude de marché Tagged #MRX, #NewMR, EyeHome™, new technology, online data collection, open-end, social observation, webcam Commentaires fermés sur Communication isn’t a carefully crafted questionnaire