Tag Archives: telephone interviewing
(English) Focus Groups Are Better Than Biometrics for Marketing Research
Posted in étude de marché
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
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How to design market research telephone interviews that generate top quality data
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Tagged CATI, data collection, data quality, fieldwork, IDI, in-depth interview, telephone interviewing, Toronto, web assisted telephone interviewing
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(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
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Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
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(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
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Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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(English) Full Service or Specialized Service: Which research provider is right for you?
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Tagged data collection, fieldwork, focus group, hosting, IDI, IHUT, incentive, interview, panel, programming, recruitment, reporting, telephone interviewing
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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
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Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing
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The Pros and Cons of Telephone Research
Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading
Posted in étude de marché
Tagged CATI, data collection, fieldwork, IDI, in-depth interview, telephone, telephone interviewing, web assisted telephone interviewing
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Do you know: What are qualitative recruiters required to share with participants?
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading
Posted in étude de marché
Tagged CATI, central location, data collection, fieldwork, in-depth interview, mall intercept, Montreal, MRIA, mystery shop, on-site, telephone interviewing, Toronto
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