Tag Archives: telephone interviewing

(English) How to write open-ended questions that lead to actionable insights

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(English) Focus Groups Are Better Than Biometrics for Marketing Research

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How to design market research telephone interviews that generate top quality data

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(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

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(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

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(English) U&A&H&P: What are the key components to learn about consumers, customers, and category users?

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(English) Full Service or Specialized Service: Which research provider is right for you?

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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

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The Pros and Cons of Telephone Research

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading

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Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

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