From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in […]
When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your […]
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. […]
My questionnaire is the most interesting and engaging questionnaire ever written. Not. Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone […]
We know who our target research audience is. Or do we? Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already […]
By Lisa Wright You might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror […]
By Sasha Haig One of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential […]
By Carol Udell Good quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary. 1) Broaden your target groups. It’s nearly always cheaper to run research with […]
The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to […]
Demographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the most valid […]
