Tag Archives: demographics

Bigger is better and other myths about research panels

By Sasha HaigOne of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential components.Who … Continue reading

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7 ways to reduce your research costs

By Carol UdellGood quality research isn’t cheap but there are a few things you can consider when your budget is tight and research is necessary.1)   Broaden your target groups. It’s nearly always cheaper to run research with the general … Continue reading

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How to ask gender, age, employment, and income questions on self-completion surveys

By Sasha HaigDemographic questions should be fairly easy to ask as everyone knows the right answer for themselves. But it’s not always so simple. Here are a few tips for asking those ‘simple’ questions that will help you elicit the … Continue reading

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What do Zara, Emma Stone, and Mall Intercepts Have In Common?

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it … Continue reading

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