Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

The People You Rarely See: 45 Years of Canadian Viewpoint, From the Inside 

The People You Rarely See: 45 Years of Canadian Viewpoint, From the Inside 

Posted on September 16, 2026

Canadian Viewpoint turns 45 this year. To mark it, CVI asked the team a few simple questions: what has your journey been, what happened behind the scenes that stuck with you, and what do you do when you’re not here? Read more >

What In-Person Testing Reveals That Online Surveys Can’t 

What In-Person Testing Reveals That Online Surveys Can’t 

Posted on August 18, 2026

There’s a moment in every in-person study that an online survey simply cannot capture. Read more >

45 Years of Canadian Viewpoint: The Magic to Longevity 

45 Years of Canadian Viewpoint: The Magic to Longevity 

Posted on July 8, 2026

Some companies are born from business plans. Canadian Viewpoint (CVI), a full-service market research company, was born from a teacher helping her mother complete projects after she finished her school day.   “I started doing it after teaching,” Carol Udell, CVI’s owner and founder says. “I’d come home at […]

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We Can Handle That: How Canadian Viewpoint Became the Partner Clients Keep Coming Back To 

We Can Handle That: How Canadian Viewpoint Became the Partner Clients Keep Coming Back To 

Posted on June 18, 2026

There’s a pattern that shows up across market research procurement teams, and it’s rarely talked about directly. A complex, multi-method study comes in with a tight timeline. Their first step isn’t thinking about the research or the research objectives. It’s figuring out which vendors can cover which pieces, whether […]

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AI with a Human Backbone: Canadian Viewpoint’s Approach to Innovation

AI with a Human Backbone: Canadian Viewpoint’s Approach to Innovation

Posted on April 30, 2026

There’s a version of the AI-in-research story that goes like this: technology arrives, promises to replace human research expertise, and delivers varying degrees of success. In this story, research practitioners feel worried about their relevance as technology seems to out-perform them on speed and quality.  Canadian Viewpoint Inc. (CVI), […]

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The Analog Advantage: Strategic Application of Old-School Approaches in a Digital Age 

The Analog Advantage: Strategic Application of Old-School Approaches in a Digital Age 

Posted on April 8, 2026

Sometimes, the best answer to a technology problem is a piece of paper.  Not a metaphor – actual paper mailed to an actual address. Signed and deposited at an actual bank.  Canadian Viewpoint Inc. has been in the market research […]

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Why Do We Ask So Many Questions? Because We Care.

Why Do We Ask So Many Questions? Because We Care.

Posted on March 7, 2026

How relationships drive research quality at Canadian ViewpointHere’s a small detail that tells a big story: a client recently reviewed a bilingual survey programmed by Canadian Viewpoint’s team and noticed something unexpected. The programming team had changed “No Name” to […]

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Canadian Viewpoint: 45 Years of Doing Market Research Right

Canadian Viewpoint: 45 Years of Doing Market Research Right

Posted on January 30, 2026

We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years.  Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]

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AI meets Halloween: unlocking richer open-ended feedback with conversational AI

AI meets Halloween: unlocking richer open-ended feedback with conversational AI

Posted on October 31, 2025

At Canadian Viewpoint, we wanted to explore how AI-assisted surveys could make open-ended feedback richer and more engaging. Using Forsta Surveys’ Open Assist feature, we ran a Halloween-themed experiment to see how a conversational AI assistant might help respondents share […]

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Women’s History Month: Reflections on Equity – Voices from the Canadian Viewpoint Team

Women’s History Month: Reflections on Equity – Voices from the Canadian Viewpoint Team

Posted on October 17, 2025

October is Women’s History Month in Canada, a time to recognize and celebrate the remarkable contributions of women who have shaped our country and continue to influence its future. Established in 1992 by the Government of Canada, this month serves […]

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