Tag Archives: LOI

An ounce of fatigue prevention is worth a pound of data quality

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, … Continue reading

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Can market researchers ditch the p-value?

Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading

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What are the different types of marketing segmentation?

In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design … Continue reading

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Chunking: What shall we do with a questionnaire that’s too long?

You have many options when a questionnaire is simply too long to start programming and fieldwork because it will generate poor response rates and poor data quality. You can cut answer options. You can cut questions. You can vastly increase … Continue reading

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5 free ways to increase questionnaire engagement

My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading

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Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading

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What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to … Continue reading

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Top 5 tips for writing a questionnaire people will want to answer

By Sasha HaigEveryone who writes questionnaires wants to be rewarded with high response rates and high completion rates. This is not always easy, particularly when a questionnaire is long or about a topic that many people would find boring. Fortunately, … Continue reading

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